lúa coderch | a |attention

one can either pay attention to somebody or something, or one can draw the attention of others. attention can be commanded or it can be given, but it is always an active choice that requires engagement.

Lúa Coderch turns a group of isolated individuals into a unified body of audience by telling a ‘story’ – so the attention the story excites becomes the agent of change in that group.

through videos, performances and installations, the work of Lúa Coderch deals with the ways we try to make sense of our perceptions, and with how stories and images are essential to give form to our lives.